The Chinese character “首”indicates that the Group's headquarters is located in the capital city of China, reflecting the leading position of the Group in the domestic airport industry. The first half of the Chinese character is visualized as an airplane taking to the sky, which means taking off to be successful, while the lower half represents a runway, signifying a ready ladder to serve customers.

The logo is composed of the two colors of blue and gold, symbolizing the vast blue sky and golden earth. Connecting the earth with the blue sky through the extended runway means that we follow the "laws of heaven and earth", devote ourselves to airport development, be the initiator and practitioner of "Chinese service", and display the image of "the gateway of a major country".